Each product and category on your online store has its own page. You choose how search engines such as Google show it, the same way as for your other pages (see Pages, header and footer).
A product
Open the item in Inventory, then its Website tab.
- Search title: the blue line in search results. Leave it empty to use the item's name. Your brand's name is added to the end unless it's already in it.
- Search description: a sentence or two about it, to make people want to open it. Leave it empty to use the start of the item's description, up to about 160 characters.
- Search engines: Keep it out of search results for an item you don't want found through Google, such as a part only for repair customers. It stays on your store, and it's left out of your store's sitemap.
In search results shows how Google lists it as you type: your store's address, the title and the description. It counts their characters too: Google shows about 60 of the title and 155 of the description.
Choose Save. Your store shows the change within a minute. Staff can see these settings but not change them.
A category
Open Inventory, then Categories, choose the category's name, then its Website tab. It has the same three settings and preview. Choose Save.
The category's photo shows at the top of its page in your store, above its name and description.
Breadcrumbs
Every shop, category and product page in your store shows where it is, as links:
Home › Shop › Gas & Air › Air tank
A product in a subcategory shows every level, such as Home › Shop › Clothing › Shirts › Polo (see Subcategories). Shoppers can go back up a level in one tap. The same trail is given to search engines, which may show it in place of the page's address in search results.